loaf of bread on a cutting board with flowers in a white vase. if bread in the foreground is visually impaired, it's a loa...

Discover Food Tourism

Elle Armon-Jones specializes in connecting travelers with New Zealand’s vibrant culinary scene through immersive food tourism experiences that highlight local producers, authentic flavors, and the country’s rich food culture.

Discover Food Tourism

Elle Armon-Jones brings her passion for food tourism to life by connecting visitors with New Zealand’s diverse culinary scene, sharing local stories and authentic flavors that showcase the country’s rich food culture.

A serene natural setting, featuring a collection of heart-shaped green leaves with holes scattered across a lush, grassy g...

Our food stories

Through her curated tours and experiences, Elle highlights the best of local produce, vibrant food markets, and the people behind New Zealand’s food scene, making every meal an adventure in discovery.

Culinary experiences

From vineyard visits to cooking classes with local chefs, Elle’s culinary experiences are designed to connect visitors deeply with Aotearoa’s food culture and its passionate producers.

Why food tourism?

Food tourism is more than just eating; it’s about immersing yourself in a place’s culture, traditions, and community through its flavors, stories, and local ingredients, creating memorable experiences.

Connect

Elle’s mission is to connect people with New Zealand’s culinary treasures, fostering a greater appreciation of our local producers and encouraging sustainable, authentic food adventures.

A woven basket filled with berries sits on a blanket in front of an ocean-breezy hillside at sunset. A casual, hand-woven ...
Digital illustration of ancient Greek amborace and stacks of barrels in a warehouse. Amborace Multiple wooden wine barrels.

Explore

Join Elle on a journey of flavor and discovery across New Zealand, where every bite tells a story and every experience nourishes both body and soul.

Reviews

Rating: 4.5 out of 5.

Elle’s food tours are a fantastic way to explore New Zealand’s incredible local cuisine and meet passionate producers! Highly recommended.

Testimonial generated by AI

Rating: 4.5 out of 5.

Thanks to Elle, I discovered hidden culinary gems across NZ that I would never have found on my own. Truly authentic experiences.

Testimonial generated by AI

Rating: 4.5 out of 5.

Elle’s storytelling and connections with local growers made our food tour unforgettable. A must-do for food lovers visiting NZ.

Testimonial generated by AI